Role of Media

Role of Media – Media came into existence in 1780 with the introduction of a newspaper namely “The Bengal Gazette” and since then it has matured leaps and bounds. It has been playing a very important role in shaping human minds. Media is the reflection of our society and it depicts what and how society works. Media, either it is printed, electronic or the web is the only medium, which helps in making people informed.

It also helps in entertaining the public, educate and make people aware of the current happenings. Media has today become the voice of our society. There is a variety of media platform that has stimulated the thoughts of the young generation and other sections of our society, more eloquently. The research study, aims at analyzing the role of media and its effectiveness at the time of demonetization.

Role of Media
Role of Media

Role of Media

Media plays a crucial role in shaping a healthy democracy. It is the backbone of a democracy. Media makes us aware of various social, political and economical activities happening around the world. It is like a mirror, which shows us or strives to show us the bare truth and harsh realities of life. The media has undoubtedly evolved and become more active over the years.

It is only the media who remind politicians about their unfulfilled promises made at the time of elections. TV news channels, their excessive coverage during elections help people, especially illiterates, in electing the right person to the power. This reminder compels politicians to be upto their promises in order to remain in power. Television achievement in educating rural illiterate masses by making them aware of all the events in their language.

Coverage of exploitative malpractices by village heads and moneylenders has helped in taking stringent actions against them by attracting governments’ attention. and radio have made a. significant The media also exposes loopholes in the democratic system.

This ultimately helps government by filling the vacuums of loopholes and making a system more accountable, responsive and citizen-oriented. A democracy without media is like a vehicle without wheels. Mass media and other forms of communication technology have an enormous influence in helping to shape public opinion and underlying sentiment. Newspapers, TV and radio are all important sources of basic information.

Role of Media
Role of Media

Impact of Media

The impact of media is really noteworthy. Excessive coverage or hype of sensitive news has led to communal riots at times. The illiterates are more prone to provocations than the literates, Constant repetition of the news, especially sensational news, breeds apathy and insensitivity. For instance, in Dhananjoy Chatterjee case, overloaded hype led to the deaths of quite a few children who imitated the hanging procedure which was repeatedly shown in most of the TV news channels.

There is a plethora of such negative impacts. Media should take utmost care in airing or publishing such sensational news.

No one is perfect in this world and nor is the media. Here, I am not degrading the media, rather I would say there is still a lot of scope for improvement, by which media can raise upto the aspirations of the people for which it is meant. I cannot think of a democracy without active and neutral media. Media is like a watchdog in a democracy that keeps government active. From being just an informer, it has become an integral part of our daily life.

With the passage of time, it has become a more matured and a more responsible entity. The present media revolution has helped people in making informed decisions and this has led to beginning of a new era in a democracy.


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